Breakthrough NGO (Case Study)

  • Shobhit Mani Gopal
  • March 23, 2017

Abstract :

Breakthrough\'s multimedia campaigns address global issues including violence against women, sexuality and HIV/AIDS, and immigrant rights and racial justice. Breakthrough envisions a world in which all people enjoy their human rights and live with dignity, equality, and justice, with motto “We can build this world by making violence and discrimination against women and girls unacceptable”. 
Started by Indian-American human rights activist and cultural entrepreneur Mallika Dutt founded Breakthrough in 2000 with Mann ke Manjeeré: An Album of Women\'s Dreams, an album and music video on women’s rights. Their mission is to prevent violence against women and girls by transforming the norms and cultures that enable it. It creates innovative, relevant multimedia tools and programs from short animations to long-term leadership training that reach individuals and institutions where they are, inspiring and equipping them to build a world in which all people live with dignity, equality, and justice.